Jeremy Butterfield

Making words work for you

Beyond Traffic: Three Stats You Should Check Today

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The WordPress.com Blog

When you hear “stats,” most bloggers think “traffic,” and that makes sense. Many of us care about the number of views our posts receive, and want to see them grow. Blogging is never solely about numbers, though — it’s about making your voice heard, fostering relationships with others, and building a sense of community.

Approaching these goals with a data-informed mindset can get you closer to achieving them. Here are three stats that can help you make smart decisions when it comes to planning your posts and finding and engaging your readers. Whether you blog from a computer, a tablet, or your phone, take a few seconds to explore these on your own blog’s Stats tab.

A quarterly review

When reviewing your stats, it’s tempting to focus on the here and now: how did I do today? How many views did yesterday’s post get overnight? Periodically, though, it’s wise to fight…

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Author: Jeremy Butterfield

Editor of Fowler's Dictionary of Modern English Usage. Writer, wordsmith, copywriter, copy-editor and lover of words. I provide editing, web copywriting, and marketing copywriting services in the Central Belt of Scotland, including Stirling, Glasgow, Edinburgh and surrounding areas, as well as throughout the UK. You can find me on Twitter @JezzB2.

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